What is this all about?

Don't worry, this is not a blog dedicated to the heroism of Boston teams and all their glory, but rather a few comments on the business and marketing aspect of the four major Boston teams. Granted, technically the New England Patriots are not in Boston, but close enough. I will be focusing on; the Patriots, the Red Sox, Boston Bruins, and Boston Celtics and will comment on any other Boston sporting event that may be newsworthy. So, to be clear this is not a "I don't care that the Patriots lost the super bowl 18-1 is still better than your teams record last year" blog, or a "The Yankees can take all of their rings and shove them, because when was the last time they won a world series?... Yeah, i can't remember either" blog, but simply a trades and endorsements kind of deal. Its not personal, its just business.