
Ok, so the playoffs are a distant hope at this point... well maybe not so distant, with the Celtics 20-2 and Lakers 17-3 right now Boston's hopes are high for another Celtics Lakers playoff. I know, I know it's to early to tell but we can hope right. The rivalry between the two coast teams is one for the ages. In playoff history the Lakers and the Celtics have been matched 11 times, with LA only winning two out of the 11 match ups.
Starting in 1959 and through the 60's the Celtics beat the Lakers, who were then the Minneapolis Lakers, 8 times. Then in the 80's the rivalry heated up again when Magic Johnson and Larry Bird lead both teams in rivalry that may have been more about the superstars then the teams. Regardless, out of the 3 playoff match ups between the two titans Larry Bird only walked away with one playoff win against the Lakers. Once the two giants retired the rivalry between the two teams seemed to die off. LA inherited Kobe Bryant and Shaq, leaving them unstoppable against the under qualified Celtics, until 2008. This years match up was one of revenge. The Celtics now have the trifecta of Ray Allen, Kevin Garnett, and the heart and soul of the team, the captain, Paul Pierce. So in 2008 the Celtics beat LA again, and how sweet it was.
So is the rivalry still alive? According to a Fox Sports Poll 86% of people find the match up "Still Compelling" (of 10,225 people polled). So what is Boston or the Celtics organization doing about this? Well, not much apparently. Where are the t-shirts, and the bumper stickers, and the facebook groups, and all the other knick-knacks that sports nuts love? The rivalry isn't dead, it is in fact alive and kicking so why isn't anyone trying to make any money off of this?